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As an educational and awareness initiative, publicity is a key element of the campaign.
One technique for gaining media exposure is getting your legislators to officially recognize your event. We suggest that you coordinate a letter writing campaign to all of your state, local and national representatives. Using our Letter Writing Guidelines, create your own letters to gain political support for your efforts. You can even encourage them to use our Proclamation. If you need the contact information for your national representatives, visit My Government Guide. By simply entering your zip code, you'll be able to access both the email and physical addresses for your legislators.
Of course, you should also reach out the media directly. Assign a Media Coordinator to engage local and regional media about your initiative. The Media Coordinator should pitch and schedule interviews for others working on the project. While this person will not do all the work or give all the interviews, all aspects of publicity should go through him or her to minimize confusion.
There are many avenues through which you may spread your message. Here are some tips on how to reach your community...
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Action Kit PDF
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